In 2020, amid an economic recession and an uncertain climate, a group of Latino entrepreneurs decided to launch a signage company with a clear goal: to help Latino businesses in Houston stand out in an increasingly competitive market. With a clear vision and unwavering determination, this small business began to offer personalized and high-quality signage solutions for local businesses, while working tirelessly to establish themselves as a trusted and reliable company in the community.
From its humble beginnings in a garage in Houston's Latino neighborhood, this company has experienced exponential growth in a very short time. Today, they have a team of signage design and manufacturing experts that has expanded throughout Houston, providing services to businesses of all industries and sizes.
How have they done it? What has been their secret to success?
In this article, we share the inspiring story of this Latino-owned business and their struggle for success in a difficult and constantly changing world.
A story that not only inspires other brands and entrepreneurs, but also shows the power of perseverance, creativity, and commitment to the community.
We realized that the market was changing, so we had to change as well
Danny Concepción Owner
We realized that the market has been constantly changing, and that speed and agility are key to success. We established a highly efficient team and implemented simplified processes to ensure that they can meet their clients' demands quickly and effectively.
The key has been to move ten times faster than the competition. The success of this company is the result of a combination of effective marketing strategies, adaptation to change, focus on service quality, and speed in decision-making. An inspiration for any entrepreneur looking to achieve success in challenging times.
What direction are we currently moving towards in Latinos Made
At Latinos Made, we are focused on expanding our national presence and improving our processes to meet our customers' demands faster and more effectively. We will offer a wider range of advanced products and services to remain leaders in the sign industry and help our customers achieve success in the future.
Latinos Made.
Team